What is the meaning behind the Royal Challengers name?

Royal Challengers is the name of wine brand of Kingfishers UB group.The owner Vijay Mallya wanted to ociate one of his top-selling liquor brands, either No. 1 McDowell's or Royal Challenge with the team. The latter was chosen, hence the name. The jersey colours of the team are red and golden yellow, the same as the Karnataka state flag , and the logo consists of the RC emblem with "Royal Challengers Bangalore" in standard format.